New clients often ask, why Santorini? It’s not an obvious name for a financial planning business.
Matthew Walne our director and founder of Santorini Financial Planning explains:
“I fell in love with the Greek island of Santorini. The sunsets you see from the town of Oia where the sun falls into the Caldera Sea are stunning and tourists often applaud them! The white buildings perched on the cliff tops at Imerovigli and Fira and the famous blue domed churches scattered all over the tiny island are some of the other reasons why Santorini is a special island.
In September 2007 I married my beautiful wife Jo there so it holds a very special place in my family’s heart. I believe that family is the cornerstone of security, stability and happiness. I wanted to call the business after this important personal landmark in my life.
I also believe that the purpose of Financial Planning is ultimately to help people to achieve goals and attain dreams… some of which they might never have thought possible.
What’s more, at Santorini, we don’t try to separate business and personal aspirations. As business owners ourselves, we’ve come to understand both elements make us who we are.”
Ultimately, Santorini symbolises the sense of freedom, happiness and optimism financial planning brings to our clients.