Our investment philosophy
We may recommend some investments as part of your plan. We have a tried and tested investment approach at Santorini. It guides our clients through the short-term fluctuations in the market and focuses on creating and preserving wealth over the long term.
We haven’t just made it up.
Our philosophy is based on the principles of Evidence Based Investing (EBI) and backed up by Nobel prize-winning economic research and data from over 50 years of financial science.
The core principles:
1. Free markets are efficient – in other words we don’t waste time or money trying to forecast the future or time markets. We track markets, we don’t try to beat them.
2. You can’t separate risk and return – the more risk you take, the higher your potential gain. But not everyone is comfortable to take risk. Especially for certain goals. We help you understand this and make the right decisions for you.
3. Diversification is crucial – don’t put all your eggs in one basket. We make sure our clients spread their investments across different types of investment asset class, geography and industry.
4. Costs matter – nothing eats into investment growth more than costs and charges. By managing costs and using smart, patient trading we aim to improve our clients’ chances of achieving the investment returns they need to meet their goals.
These principles lie behind the investment portfolios we offer. They cater for all levels of investment risk our clients want to take.